Football fans around the World are certainly struggling to contain there excitement as the World Cup is now just a few weeks away and is set to be hosted by Russia. Could this be the year England finally land another World Cup since there one and only victory back in 1966? The answer is likely a no but there is little to no expectation of success so the team goes there with a lot less pressure than in previous years. The latest World Cup 2018 odds makes them 16/1 which is a fair reflection of their chances. Betfair also make them 6/1 to reach the final which would be seen as a massive achievement if it were to come to fruition.
The event is as always going to be the biggest sporting occasion with vast media attention from around the World. With this being the case many companies will be looking to get involved as sponsorships in order to benefit from the event. So who are the sponsors and key non sponsors for the upcoming World Cup? Check out the infographic below to find this out and the benefits they can expect to receive from this.
At the top of the market it comes as no surprise to he headed by Brazil and Germany at joint 9/2 favourites to lift the trophy. Both super powers and the most successful nations in the history of the tournament. Brazil will be looking to further enhance on their 5 victories to date. They finished fourth in the most recent tournament in which they hosted which they felt was an underachievement at the time. There is no doubt they are taking one of the strongest squads over with the likes of Jesus, Willian and of course Neymar.
Germany must start as favourites for the upcoming World Cup as they are the reigning Champions and have one of the most experienced sides in the game today. The squad knows what it is like to play on the biggest stage with the likes of Arsenal star Ozil and Bayern Munich legend Thomas Muller. If as expected they play at their best then they are going to take all the beating in Russia. The World Cup just cannot come soon enough!