In the 2016/17 English premier league season, 10 out of 20 football teams were sponsored by betting companies. It was the first time a top-tier league had more than 40% of jersey sponsors being gambling firms. So, what’s driving the craze? Huge companies love to be associated with sports and entertainment. Whether it’s TV or sports, brands pay billions to be associated with franchises. The Japanese tires’ company Yokohama, for example, paid Chelsea football club $52 million starting 2017 to have its name appear on the club’s jerseys. Airline Company…
Read MoreNumber of Clubs Sponsored by Betting Firms is rising—where does the Money Come From?
